Experiencing the allure of haute couture in Milan's most prestigious setting

Client Request

For the upcoming Men's Fashion Week in January, Andrew Mackenzie reached out to us to coordinate their fashion show. The client specifically requested a historically-relevant venue with a distinctive and unique vibe.

Our project

We identified an extraordinary venue that perfectly aligned with our client's vision - a historic building in central Milan renowned for its spectacular architecture.

The palace boasts magnificent rooms adorned with elegant Baroque details, making it an ideal choice for the event. Our services extended to managing the catering, which was designed to delight a mixed audience of Italian and Chinese VIPs during and after the show. Guests were treated to a carefully curated menu, featuring champagne and finger food.

Outcome

The attendees were impressed by the grandeur of our venue, which added great value to the the presentation of the new collection. The majestic setting provided an unforgettable backdrop for this unique event, highlighting the aesthetic qualities of the designer’s creations. The venue’s rich heritage and history added an extra layer of prestige to the overall experience. By hosting the event in such a remarkable building, the brand managed to create an atmosphere that perfectly complemented the fashion presentation.