Exploring Holographic Technology's Impact on Future Events and Communication

Client Request

In Milan's dynamic Garibaldi district, an extraordinary event unfolded, potentially marking a new era in communications and events. Apparition, a cutting-edge start-up founded in 2021 by visionary Phil Taylor, chose this eclectic setting to unveil their latest technological innovation, promising to revolutionise gatherings, conventions, and meetings. They asked for our support in setting up this spectacular launch.

Our Project

As event professionals, we were thrilled to find the perfect venue for this groundbreaking event. A unique space was selected: a contemporary art laboratory within the courtyard of a classic Milanese “ringhiera" house.

Once a carpenter's workshop, this loft has been transformed into a hub of creativity, furnished with striking design creations by Seletti. The venue's eccentric charm and central location attracted a considerable crowd eager to witness the future of holographic technology.

Two testing stations were set up, allowing guests to immerse themselves in the Apparition experience. At one station, a video camera captured objects and people, while at the other, these images were projected into a holographic box, bringing the future close to the present. The atmosphere was enhanced by curated background music and delectable finger food, creating a multisensory experience that complemented the cutting-edge technology on display. Observing the wide-eyed wonder of the attendees, it became clear this was not just a product launch, but a glimpse into the future of event technology.

Outcome

For us, this project was more than just another successful location scouting endeavour. It was an opportunity to be at the forefront of innovation, experiencing firsthand the technology that will shape the events of tomorrow. As the evening's success is reflected upon, excitement builds for the possibilities that lie ahead in the industry.