British Airways
British Airways asked us to organize their fashion show in Milan during the February Fashion Week; the added value of the event was the collaboration with Zoe Bradley, who designed a sculpture dress characterized by 5000 boarding cards.
"Prêt-à-Porter", the name of the event was designed and communicated by the Berkeley London.
They asked us to organize a shooting in Duomo Square during the morning of Waterhouse and David Gandy wearing the dresses, and after lunch we exhibited the sculpture dress in Corso Como District, by inviting bloggers and journalists to attend the fashion shows, which would have exposed the change of uniform since the 20’s till today.
