We managed the Italian premiere of the secondo Guardian of the Galaxy Movie, turning a Milan museum into a space-themed wonderland for Disney.

Client Request

Disney entrusted us with the prestigious task of organising the Italian premiere of Guardians of the Galaxy Vol.2. The challenge was to find a venue that would evoke the atmosphere of the film, with a futuristic, space-age aesthetic. The main goal was to create an immersive environment that would transport guests into the Guardians' cinematic cosmos.

Our Project

There is a famous Milan museum which happens to have a space-themed section: we immediately knew no venue could match this when it came to launching a space-themed movie!

We planned sophisticated welcome cocktail, accompanied by themed catering with delicious planet-shaped lollipops and biscuits decorated with film characters. We also made sure that every aspect of the setup followed the same theme, thus turning the museum into a surreal environment, with bright furnishings and beams of coloured light that created a unique and engaging atmosphere.

The highlight was, of course, the film screening in the museum's auditorium, which topped off an event meticulously organised and executed with impeccable professionalism.

Outcome

This was one of the most successful launches for this movie. The flawless organisation and attention to detail guaranteed the overall quality of the experience. The audience was fascinated and the warm and positive response from the spectators testified to the excellence achieved in every aspect of the premiere.