Jellycat
Discover How Jellycat's Milan Showroom Blends Plush Toys with Fashion-Forward Design
CUSTOMER'S OPINION
The event went very well. The location was beautiful and we were able to showcase and highlight our products in a truly impressive setting. We would like to thank you for your cooperation and for always responding to us in a precise, detailed and timely manner, offering us help in all aspects of event management, from organisation to administration and logistics. Thanks to you, we were able to organise this event within a short time frame. You were very helpful, professional, organised and always showed passion for your work. Everything went according to our expectations and we are thrilled with the result.
Client Request
British soft toy company Jellycat made its Italian debut in 2023 with an extraordinary showroom in Milan. The goal was to create a space that would appeal to both fashion enthusiasts and toy lovers in the city. Our team of event planning experts took on the challenge, transforming a loft space in the Lambrate district into a plush paradise.
Our Project
The industrial-chic setting provided a unique backdrop for the whimsical world of stuffed animals. Visitors were greeted by a carefully curated display of Jellycat's products, showcasing the brand's playful charm and exceptional craftsmanship. We created a full sensory experience, including a gourmet coffee station and a food station that complemented Milan's culinary scene. The combination of soft textures, enticing aromas, and delectable treats created a welcoming and luxurious atmosphere.
Outcome
The showroom was a resounding success, with visitor numbers exceeding Jellycat's targets. Guests lingered to explore every aspect of the space, and the seamless blend of location, product presentation, and hospitality left a lasting impact on attendees, establishing Jellycat as a must-have brand in the Italian market.